We believe that any good marketing strategy has its roots in sound research. That's why we conduct market and target audience research before we create a great marketing strategy that moves people to take action.

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place.

Marketing strategy involves putting the information discovered through marketing research to work. ... A strategy may start with identifying a specific marketing problem, such as increasing sales, expanding the customer base or introducing a new local business to the community