Digital Marketing Case Studies

LinkedIn Marketing Case Study

Increased brand awareness and captured the attention of hard-to-reach marketers

The CompanyJRE School of Management is a part of JRE Group of Institutions and offers Business Management Programs. They wanted to have a large scale promotional event by getting down an influential management guru down to India to inaugurate their Management Library and create a knowledge platform for marketers across the country.

The Challenge The chosen Management Guru was none other than Prof Philip Kotler (Philip Kotler is an American marketing author, consultant, and professor, known as The Father of Marketing). Post his visit to the JRE Campus, Dr Kotler took a Full Day Training Seminar on The Future of Marketing, which was attended by 700 Top People in the Marketing Industry. Each seat for the event was highly priced at INR 30,000. Our goal was to get a minimum of 100 registrations worth INR 30 Lacs through LinkedIn.

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Lead Generation Campaign

The CompanyEmaar Properties is one of the world's most valuable and admired real estate development companies. With proven competencies in property, shopping malls & retail and hospitality & leisure, Emaar shapes new lifestyles with a focus on design excellence, build quality and timely delivery.

The ChallengeWe analyzed the website propertyaffaire which was associated with Emaar for Lead Generation. The website had low traffic which made it difficult to get users on to the Emaar Landing Page that we created. Other Online Real Estate giants were also actively engaged in generating leads for Emaar. Our competition were sites like makaan, 99acres. We were hired to generate qualified leads for super-luxury homes from INR 3-30 Crores for Emaar through the Property Affaire website.

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SEO (Search Engine Optimization) Case Study

Improving Google Page Ranking

About the companyProperty Affaire is a technology driven One-Stop-Shop for Global Real Estate Investment Solutions. Property Boutique showcases the Projects of Select Global Developers to HNI investors in India and NRIs worldwide.

The ChallengeThe company's website had a low digital visibility. Social Media Channels were almost inactive. There was almost no work done previously on this site, so it did not show up in Google Page Rankings. There are numerous companies in Real Estate working on the same keywords across the globe, which made it even more challenging. Some of the keywords on which we worked are: buy house, buy home, buy apartment in India.

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Twitter Case Study

About the CompanyAutoMall India is India's Most Comprehensive Automobile Portal and on-ground Touch & Feel Platform for Automobiles (Cars, Bikes & CV's). Buying a Car, Bike or Commercial Vehicle is an important decision at different stages of life of a buyer. It is aspirational as well as an emotional call. Online search, information and comparison plays an important role in informed decision making of a buyer.

The ChallengeThe website www.automallindia.net was linked with social media channels. They had a twitter account which was followed by around 500 users and they were following 600 users with 211 tweets. There were no regular updates as well as no user engagement. It was like starting from scratch. We were hired to manage the account as well as grow its popularity.

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Events & IP's Case Study

Relio Quick Auto Mall Case Study

50+ AUTO SHOWS       15+ VENUES       10+ CITIES      10 MILLION+ VISITORS

Relio Quick Auto Mall is one of the most innovative and widely accepted concepts in the automobile marketing space. Introduced in 2002, the idea was to get all car and bike manufacturers on a single platform, to give the customers an exciting array of options to touch-feel-try and experience their favourite brands.

The concept was well received by the industry and was relaunched in 2008 where for the next 4 years, Mega Auto Shows were organised at major cities in India, seeing participation from all top auto brands, tie-ups with media groups like The Times of India and Hindustan Times, and lakhs of tickets sold per show. The automobile exhibitions were coupled with exciting offerings like Style Biking, Live Design Studios, Inter College Competitions and Premium Lounges to create an action packed weekend for automobile enthusiasts and interested buyers.

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Auto Mall @ Ambience Mall, Gurgaon: 19-21 JUNE 2015

Auto Mall season 3 @ Ambience Mall was organized from June19 – 21, 2015. The event has participation from 14 leading automobile brands BMW, BENELLI, DUCATI, FORD, HYOSUNG, JAGUAR, KAWASAKI, MERCEDES-BENZ MINI, MAHINDRA, RENAULT, SKODA, TOYOTA and TRIUMPH. Auto Mall @ Ambience Mall served as a one stop destination for visitors who were thinking of driving home a car or Bike. Auto Mall showcased automobiles for all budgets. All the brands put together generated over 2526 enquiries and 284+ hot prospects and 272 Test Drive Registration. Over 1.5 lakh people visited Ambience Mall during Auto Mall event weekend.

Pre Event PromotionTo generate visibility and awareness, Auto Mall event was promoted well in advance A well planned and executed digital and social media campaign on Twitter and facebook created huge visibility, awareness and engagement with the Event On ground branding at Ambience Mall was done 2 weeks prior to the event through Backdrops, Standees and LED Screens to create awareness and visibility amongst the Mall visitors. Radio FM campaign was carried on Red FM.

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Auto Mall Season 2 @ Phoenix , Kurla : 24 - 26 JULY 2015

Auto Mall Season 2 @ Phoenix , KurlaAfter the grand success of Auto Mall season 1 in July 2014, Auto Mall season 2 @ Phoenix Marketcity Kurla , Mumbai was organized from July 24 – 26, 2015 . The event has participation from 15 leading automobile brands AUDI, BMW, BENELLI, CHEVROLET. HONDA CARS, HERO MOTOCORP, INDIAN MOTORCYCLES, ISUZU, MERCEDES - BENZ, MAHINDRA, NISSAN, RENAULT, TATA MOTORS, TRIUMPH and VOLKSWAGEN . Auto Mall served as a one stop destination for visitors who were thinking of driving home a car or Bike. Auto Mall @ Phoenix Market City showcased automobiles for all budgets. All the brands put together generated over 3526 enquiries and 384+ hot prospects and 27 Spot bookings . Over 1.55 lakh people visited Phoenix Marketcity during Auto Mall event weekend. Fashion Night Out event organized by Phoenix Marketcity was an added attraction for the visitors.

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Auto Mall @ Lulu Mall, Cochin : 12 - 14 AUGUST, 2016

Auto Mall @ Lulu Mall, CochinAfter the grand success of Auto Mall season 4 in Feb 2016, Auto Mall Season 5 @ Lulu Mall, Cochin was organized from August 12 – 14, 2016 . The event has participation from 10 leading automobile brands FORD, HONDA CARS, MARUTI SUZUKI, MAHINDRA, NISSAN, DATSUN, RENAULT, TATA MOTORS, BAJAJ, DSK BENELLI Auto Mall served as a one stop destination for visitors who were thinking of driving home a car or Bike. Auto Mall @ Lulu Mall Cochin showcased automobiles for all budgets. All the brands put together generated over 1123 Hot prospects and 2650 Enquires. 11 Spot Bookings, Over 2.5 lakh people visited Lulu Mall during Auto Mall event weekend.

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Auto Mall @ Quest Mall, Kolkata : 19 - 21 AUGUST' 2016

Auto Mall @ Quest Mall, Kolkata Auto Mall Season 1 @ Quest Mall, Kolkata was organized from August 19 – 21, 2016 . Top 9 leading automobile brands participated VOLVO, BMW, MERCEDES, HONDA, DSK BENELLI, NISSAN, MINI, AUDI, PORSCHE Auto Mall served as a one stop destination for visitors who were thinking of driving home a car or Bike. Auto Mall @ Quest Mall, Kolkata showcased automobiles for all budgets. All the brands put together generated over 64 Hot prospects and 525 Enquires. 3 Spot Bookings, Over 1.25 lakh people visited Quest Mall during Auto Mall event weekend. Mini Copper S was the attraction point of the Event, First time showcased in Kolkata.

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Experiential Marketing

John Deere 175 Year Celebrations

Synopsys

• John Deere celebrated its 175th Anniversary • A 3 Day event was organized at Laxmi Lawns in Pune • The event was Committed To Those Who Linked To The Land.• Invites include John Deere Employees & their families, Key Customers, Suppliers, Dealers, Govt. Officials, Academicians, Local Administration etc. • Complete product range was displayed which includes Tractors, Sugarcane Harvester, Grain Harvester, Baler, Rake, Forage Harvester, Implements, Loaders, etc.

• John Deere Water also displayed the irrigation technologies. • Future Stall displayed technologies of the future being developed for farm mechanization.• Merchandising Stall.• Entertainment for kids and families.• Food Stall.• Key Highlight: A skit was prepared & performed by John Deere employees in which they showed evolution of farm mechanization from a simple PLOUGH 175 years ago to FUTURE TECHNOLOGIES of 2040.

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100 Years of Harvesting Excellence:

• Started in 1913 by August Class,CLASS has completed 100 years in 2013.It all began with the 'knotter' which made the straw binder into a real quality product, and resulted in a rapid surge in demand for sturdy and robust straw binders from Westphalia. • Over the years class has become a combine harvester specialist. With the acquisition of renault Agriculture in 2013,CLASS expanded its product portfolio to include tractos,and now offeres a complete harvesting chain to meet the needs of modern farming. • On completing 100 years,A Family Day Celebration was organised at their Indian Factory in Morinda,near Chandigarh.A grand show was put up in factory premises where more than 1500 CLASS family members were present.This celebration was coincided with celebration in Germany.A video link was established with Germany where the speakers in both the countries exchanged speeches on the occasion and audience watched it LIVE on both sides.

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THE INDIAN RENDEZVOUS

The indian Rendezvous began with a galore of rich & diversified genre of indian & Rock music to the domestic & international audience. From the classical melody to the urbane rock, the diversity of music mesmerized the qudience in the utmost way. The show began in true style along with the opening ceremony of gurgaon Shopping Festival.On thr eve of thr gala opening of The Indian Rendezvous, the eminent Bollywood singer shaan & Punjabi pop singer Stereo Nation mesmerized the qudience with their performance and store the hearts of one and all.

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