IMC Consultancy – Perfect for your brand

Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.

Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.

What we prescribe?

We are focused on delivering a unique combination of research, planning, ideation and execution at all levels. Our constant focus on innovation, dedication and continuous improvement helps us partner with our clients in realizing their most ambitious goals through a strategic, customer centric approach with predictable ROI.

IMC

IMC is customer centric result oriented strategic approach to marketing which manages internal and external communication resources to produce specific behaviour amongst specific group of individuals leading to predictable return on investment.

IMC Approach

• Strategic, not just tactical approach to planning
• Behavioral objectives, not just communications measurements
• Accountable for return on investment